Are you ready to invest in branding?
Whether your business has been around for decades or you’re just getting started, it can be tough to decide when it’s time to invest in professional branding. Maybe you had your friend who’s design-savvy create your logo or maybe you’ve DIYed it yourself. No matter where you are in your business journey, you may be considering that it’s time to upgrade your business and invest in branding, but you aren’t sure if now is the time to make the leap. I’m here to help you answer that question!
Here are four signs your business is ready to invest in branding.
You do so much in your business that you’re getting overwhelmed.
We have all been there! Getting your business off the ground can be a monumental project. When you’re just starting out, you are the one in control of all the little details. On top of working for your business, you also have to work on your business. Investing in branding can take a heavy weight off your shoulders. By developing your visual identity, it saves tons all the time and guesswork when it comes to your business’s looks & messaging.
Your brand designer will help you along the way for defining these crucial aspects of your business. Although it seems scary, it’s okay to outsource projects and tasks to other people, especially when it comes to your branding. Most people can spot a DIY look from a mile away, and investing in a professional brand designer will give you just that- a professional, custom-to-you look and feel.
2. You’re feeling lost within your brand.
You’re unsure of your next move. You couldn’t even define your target audience if someone asked you to (hint: it’s not ‘everyone!’.) Maybe you’ve never sat down and really thought about who your brand is, your core values, messaging, and target audience. It’s vital to your business to define these things, because all these elements make up your marketing strategy and give meaning & personality to your brand.
A brand designer can help you pave a clear path towards the brand of your dreams. They will help you define these elements so that you know exactly who you’re talking to in your business’s messaging. So that you know exactly who your brand is. In turn, this will allow a vastly deeper connection to form between you and your audience/customers, so they can relate to you on a core emotional level.
3. You’ve never considered your customer experience.
Brand design is all about making your audience feel a certain way towards your business. Perhaps you’ve never thought about the audience experience and how they will feel when they interact with your brand. Have you been on your website and gone through the purchasing/booking funnel as if you were a customer? Have you thought about what experience your customer will have when they first interact with and use your product or service? This is yet another thing a professional brand designer can help you with.
They can help you create a memorable, unique experience for your customers by helping with web design, packaging design, label design, and any other touchpoint your customer will have with your brand. All of the little details add up into the customer experience, and you want to make sure you have a great one!
