I LOST 115 LBS, THEN TURNED IT INTO
15M VIEWS IN 90 DAYS.
HEY, I’M ABBY LEIGHTON
Most brands hire creators who never needed the product to work, so their audience watches & scrolls. When I dropped 115 lbs naturally, the comments FILLED with people practically begging for exactly what I ate, what I used, and what I did. People don't just watch me, they immediately buy in. That’s where your brand comes in.
Pair my story with my obsession for hooks & buyer psychology, and you’re getting content people actually act on, not just scroll past.
Now I bring that same trust to wellness & lifestyle brands I’d already be a customer of.
75,000+ social media followers
20,000+ copies sold of my national parks book
10 yrs in branding & content
75,000+ social media followers 20,000+ copies sold of my national parks book 10 yrs in branding & content
NUTRITION + WELLNESS
Chomps · Direct-response hook
What fueling my body looks like as someone who lost 115 lbs eating whole foods and completely transformed her diet.
ADVENTURE + OUTDOORS
AllTrails · Organic storytelling
Celebrating my capabilities by putting my body to the test on trails I used to only dream of hiking and always talked myself out of.
FASHION, ACCESSORIES, GEAR
FP Movement · Aesthetic showcase
Styling myself the way I always wanted, loose skin and all, from on the trail to a coffee shop run and everything between.
BEAUTY, SKINCARE, HAIRCARE
Vacation Inc · Editorial product demo
How I maintain my skin, hair, & appearance after dramatic weight loss (and what I do to further prevent damage going forward).
TRAVEL + HOSPITALITY
Prospect Berkshires · Experiential showcase
What makes a place feel restorative & nourishing, the kind of spots I'd actually pick to support my wellness and feel inspired in.
FITNESS + ATHLETICS
Selkirk Pickleball · Problem/solution
Highlighting the strength, endurance, and physique that have compounded over time all through simple routines.
About me 🏕️
Chic, grounded, active lifestyle with an art director’s eye. 28 yrs old, 5’7”, based in new england & always open to travel
28/63 National Parks and counting, author of National Parks Maps (20k+ copies sold), corgi mom, & fueled exclusively by cortados
Equal parts all-natural wellness, high-taste hospitality, & rugged mountain summits giving your brand boots-on-the-ground context
Why it converts ⚡️
Undeniable proof: I turned my weight loss transformation into viral videos on repeat, so I know exactly what makes people stop scrolling & get invested
Every asset is built on my obsession with hooks, buyer psychology, aesthetics, and detail, then woven with my own lore/POV into a narrative no actress or avatar can replicate
What I offer 🎬
A creative partnership delivering briefs/scripts, multi-format short-form assets, hook variations, lifestyle photos, & raw b-roll banks
Built for high-growth wellness, CPG, outdoor, & lifestyle brands. Upgrades for whitelisting, paid ad usage, & category exclusivity available
Limited to a handful of brand partners per quarter, inquire for current scope and category availability
SELECTED STILLS
