I LOST 115 LBS, THEN TURNED IT INTO
15M VIEWS IN 90 DAYS.
HEY, I’M ABBY LEIGHTON
Your customers invest in the version of themselves they want to be: confident, energized, & grounded in their own skin.
Having dropped 115 lbs naturally, I’ve lived through both ends of a dramatic mental & physical transformation. So when I share the staples (aka your brand) that helped me through it, people see that raw, relatable, yet aspirational proof of the habits, self-trust, & daily routines they're actively trying to create themselves. And that’s what bridges the gap between a watcher and a customer.
Pair that with ten years in brand design and an obsession with buyer psychology, and you get content that commands attention, kills skepticism in the first second, & drives them straight to checkout.
Now I turn that unfakeable visual proof into high-converting paid & organic creative for wellness & lifestyle brands.
75,000+ social media followers
20,000+ copies sold of my national parks book
10 yrs in branding & content
75,000+ social media followers 20,000+ copies sold of my national parks book 10 yrs in branding & content
NUTRITION + WELLNESS
Chomps · Direct-response hook
What fueling my body looks like as someone who lost 115 lbs eating whole foods and completely transformed her diet.
ADVENTURE + OUTDOORS
AllTrails · Organic storytelling
Celebrating my capabilities by putting my body to the test on trails I used to only dream of hiking and always talked myself out of.
FASHION, ACCESSORIES, GEAR
FP Movement · Aesthetic showcase
Styling myself the way I always wanted, loose skin and all, from on the trail to a coffee shop run and everything between.
BEAUTY, SKINCARE, HAIRCARE
Vacation Inc · Editorial product demo
How I maintain my skin, hair, & appearance after dramatic weight loss (and what I do to further prevent damage going forward).
TRAVEL + HOSPITALITY
Prospect Berkshires · Experiential showcase
What makes a place feel restorative & nourishing, the kind of spots I'd actually pick to support my wellness and feel inspired in.
FITNESS + ATHLETICS
Selkirk Pickleball · Problem/solution
Highlighting the strength, endurance, and physique that have compounded over time all through simple routines.
TRUSTED BY
About me 🏕️
Chic, grounded, active lifestyle with an art director’s eye. 28 yrs old, 5’7”, based in new england & always open to travel
28/63 National Parks and counting, author of National Parks Maps (20k+ copies sold), corgi mom, & fueled exclusively by cortados
Equal parts all-natural wellness, high-taste hospitality, & rugged mountain summits giving your brand boots-on-the-ground context
My approach ⚡️
THE SNEAKY AD METHOD
lore first, product second
I start with a real story or opinion as the hook so it lands like a video a friend made just for you and not like an ad. People stay for the story, and by the time your product comes up they're already invested, so it lands as a real recommendation instead of a pitch.
What I offer 🎬
A strategic content partnership (as UGC, on my pages, or both). Briefs/scripts, short-form assets, hook variations, lifestyle photos, & raw b-roll banks
Built for high-growth wellness, CPG, outdoor, & lifestyle brands. Upgrades for whitelisting, paid ad usage, & category exclusivity available
Limited to a handful of brand partners per month, inquire for current scope and category availability
SELECTED STILLS
