When Your Brand Feels Flat, Here’s What to Do
Remember when you were a kid, and you’d build something epic out of blocks, only for it to topple over because the base wasn’t solid? Yeah, same thing happens with brands.
Let me guess—you’re cruisin’ along, doing all the things. You’ve got the website, the social media, and you’re trying to sell your offers. But out of nowhere, you suddenly think: Why the heck doesn’t this feel as good as it should?
You know what I’m talking about—that moment when everything that used to make sense suddenly feels…off. You’re posting, selling, getting feedback from clients, but deep down, there’s this nagging feeling that something’s missing.
You’re not totally sure what your brand’s “thing” is anymore.
You can describe the deliverables, but what’s the story? The meat & potatoes? The heartbeat of your brand?
I’ve been there.
A few years into building my brand, I woke up one day and realized I was lost in my own business. Sure, I was selling spots & filling up my calendar, and getting some wins—but it all felt a bit… chaotic, confusing, and random.
And when I really sat down to think about it, I realized I wasn’t clear on my brand. My business was growing, evolving, and changing… but my messaging hadn’t caught up.
So there I was, sitting with a pit in my stomach, realizing I really didn’t… have a brand strategy. I’d built my brand on authenticity, connection, and design, but somewhere along the way, I was so focused on what I was doing that I’d forgotten to ask why I was doing it. But, what the heck did that even look like?
That’s when I knew I had to uncover my roots. I needed to dig deep and rediscover the story behind my brand—the real reason I got started in the first place. I realized that my story wasn’t just a nice-to-have—it was the rich, chocolatey center that made my brand irresistible.
Here’s what I did:
Got Real About My Why: I stopped and asked myself why I started this journey in the first place. What was the real motivation behind my brand?
Embraced the Messy Middle: I began to share the real stuff—the struggles, the setbacks, and the victories. I found that when I was honest about my journey, people connected with my brand on a deeper level.
Wove My Story Into My Messaging: I stopped separating my story from my business. Instead, I let my personal journey become the backbone of my brand’s messaging.
And guess what? Everything started to change. My content felt more authentic, my engagement went through the roof, and for the first time in a long time, I felt excited about my brand again.
So, what’s the action step for you today? I want you to share a piece of your story with your audience. Not the polished, “everything’s perfect” version, but the real, messy, human side of your journey. It could be a post on social media, an email to your list, or even just a conversation with a client. Let people in on why you do what you do—what makes you tick, what keeps you going, and what you’ve learned along the way.
Trust me, when you start sharing your story, people won’t just follow your brand—they’ll root for it.
If your brand’s story feels a little lost, let’s work together to bring it back to life.
