Designing evergreen brands that thrive no matter the season.

Forget the noise that says you're doing it wrong; there's no need to follow the beaten path. Here at Abby Leighton Studio, you’re forging your own.

CREATE A BRAND YOUR COMMUNITY WANTS TO CAMP WITH.

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CREATE A BRAND YOUR COMMUNITY WANTS TO CAMP WITH. 🏕️

Pick Your Path:

THE BRANDSCAPE

A 1:1 brand design service that will position you as an industry leader & build your evergreen legacy

EVERGREEN CREATIVES

Meet the educational & group coaching program for freelance creatives ready to step into their true brand energy

Your brand deserves to stick like a gooey s’more

I’m here to help you build kind of brand that feels like pulling up a chair to a campfire—stories crackling, stars overhead, and your audience hanging on to every word.

With over 5 years of experience (starting with visuals for national parks!), I’ve refined the art of combining intentional design with big-picture brand development that leaves customers just getting you on an emotional level.

In my neck of the woods, we’ll craft a brand identity that not only looks good but sticks around.

FEATURED WORK

EXPLORE THE BRAND FOREST 🌲

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Creative Wayfinder

MINI CLASS

If you’ve been tweaking your pricing for the 100th time, picking up new skills, or jumping on the latest trends (hi, demure), but still feel lost and stuck in a fog of “fool-proof” strategies where nothing seems to stick, you’re not alone.

In this 20 minute mini class, I’ll guide you through my Creative Energy Map & Compass Method—a simple, game-changing tool to realign your brand with what truly lights you up.

It’s time to stop running on empty and become a Creative Wayfinder—someone who confidently navigates the chaos into clarity, using your inner compass to find true north and build a brand that genuinely fuels you.

Shop Abby’s General Store

The variety store for creatives & brand owners alike. Gear up with the latest!

Helping Creative Business Owners Grow

I’ll show you how to take action and make big, bold shifts to grow your freelance creative business in a sustainable, scalable way through one-of-a-kind courses, resources, and mentorship.

Learn to Create & sell your own hand-drawn fonts!

The Blog

Kind Words

  • “Abby was so wonderful to work with and not only created the most beautiful website and rebrand for my company but also helped me discover so much about who I am as a business owner. Her process is so wonderful to go through and she works with you every step of the way during the creative process.”

  • “Hi Abby, I just wanted to let you know that I love my brand design & website and that it's made a huge difference a whole year later. The investment was definitely worth it and I'm always complimented by other artists about how good my website looks. One of my friends who photographs for the NYT was like, your website is really good, you should tell your designer that she did an amazing job!”

  • “Abby absolutely surpassed all of my expectations! She was so wonderful to work with and not only created the most beautiful website and rebrand for my company but also helped me discover so much about who I am as a business owner. Her process is so wonderful to go through and she works with you every step of the way during the creative process.”

  • "As everyone knows, investing in your brand is scary but was neccesary and I can confidently say it made me fall in love with why I started my brand in the first place. This new brand image will allow me to explore other avenues of creativity without it looking like my old DIY branding. I got way more out of this experience than a brand package, and I'm so so happy I chose Abby to do it."