WELCOME TO BACKPACK BRAND 🎒

Get your brand ready for launch—fast.

Hit the trail with a brand that’s totally you. I’ve packed the branding basics into a one-day service that’s quick, effective, and gets you ready to launch, like, tomorrow.

Backpack Brand gives you exactly what you need to get out of your head and out into the world—without the back-and-forth (or budget) of a big full-scale branding project.

GET YOUR BRAND ESSENTIALS DONE IN JUST ONE DAY

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GET YOUR BRAND ESSENTIALS DONE IN JUST ONE DAY 🧃

Load up your day pack with branding must-haves 🏕️

Think of Backpack Brand as your quick-hit branding solution.

In just one day, we’ll gear you up with all the essentials: a mood board, a brand color palette, a font system, a custom logo suite, and more.

It’s like packing your brand day pack for an epic adventure—everything you need, nothing you don’t. 🎒

With Backpack Brand, you can expect to move faster, spend less, and launch sooner.

Frequently Asked Qs

  • Once you've booked your slot on my calendar you will be sent a client onboarding kit where you will sign the project contract, select your payment plan, pay your deposit, and complete a brand questionnaire so I can better understand your vision.

    From there, I will do my own research before your VIP day so I know what to create.

    On our VIP day, I will create your branding kit starting with your mood board, color palette, and primary logo.

    Once these are approved (and you're allowed up to two revisions here, btw), we will create your font system & the rest of the brand kit. After your final approval, we will end the day with creating your one piece of brand collateral!

    I will spend the last hour of the day exporting your final files, so by sunset you can walk away ready to launch :)

    I'll also include a complimentary launch kit with your final files, so you know exactly what to do with your new brand kit.

  • You can either pay in full, or pay in two separate equal installments.

  • Backpack Brand is perfect for those who need a quick visual brand identity without the time and/or budget for a full-scale project. It's kinda like a day hike—fast, efficient, and gets you all the core visual essentials in one day. 🎒🧃

    Brandscape, on the other hand, is a full-on expedition. It’s our signature 1:1 brand design service that digs deep into your brand roots, creating a cohesive & comprehensive brand identity from the ground up. 🌲✨

  • If you are interested in more collateral, I suggest looking at the Brandscape for a more comprehensive visual identity!

  • This is for you if...

    • You’re just starting out and need to launch like, yesterday

    • You don’t have the budget (or need) for a full-scale project, but still want a brand that feels pro

    • You’re ready to hit the ground running with something clean, simple, and totally you

  • If you’re thinking long-term, no worries. This is a great starting point, and we can always build on it down the line. But for now, let’s get you out there with what you need.

At the end of the day, you’ll get:

  • Brand mood board

  • Color Palette

  • Font System

  • Custom Logo Suite

  • One to two pieces of collateral

Investment: $3,000

(pay in full or chose payment plan)

Meet Your Designer

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My vision is simple- to build a vast forest of evergreen brands standing the test of time, all growing their legacies.

I graduated from Pratt Institute in 2019 with a BFA in Communications Design and went on to start Abby Leighton Studio in 2021, which I have been running ever since.

Over the years and through many projects, I’ve refined my design skills to the point where I can create a killer custom brand identity kit in just one day.

I can’t wait to get started on your Backpack brand!

The Reviews Are In :)

Let’s Get Started!

Still have questions? Shoot me an email!

Need a more robust brand? Check out Brandscape.