Welcome! Trail notes is my digital diary where I write about anything from branding tips, strategies, creative inspiration and life on the entrepreneurial trail. Skim through and enjoy :)
What the Heck is a Brandscape?
When Your Brand Feels Flat, Here’s What to Do
4 Signs it’s time to take action to develop your evergreen brand
A Big Myth in the Brand Design Industry: "A Good Product/Service Sells Itself"
Luck By Design & 3 Years of Abby Leighton Studio
How to Balance Creativity and Business
Let’s talk about striking that perfect balance between creativity and business, with some real-life insights and handy tips to keep both your brand thriving.
These Three Things are what Set High-End Brands Apart
How I Use ChatGPT to Streamline my Design Business
3 Tips on Creating & Selling your own Fonts
Are you ready to invest in branding?
How can you tell if you’re ready to invest in professional branding? Take this quiz to find out!
One Year of Abby Leighton Design Studio: My Favorite Branding Projects So Far
My top 5 branding projects from my first year in business!