How To Make Your Business Stand Out + Attract your Dream Audience

Figuring out how you can make your brand stand out and attract your dream audience can be challenging. In a world that seems oversaturated with businesses, it can even feel impossible. But with the right tools & strategies in place, you can build the business you want that just magnifies your ideal audience that are emotionally drawn to you. The key to success is getting a brand design that is completely custom, strategic, and aligned to your business.

BRAND STRATEGY

One of the most important steps into building a business that stands out and attracts your ideal audience is having an effective brand strategy in place. What is brand strategy you may ask? Well, it’s basically figuring out the who’s and what’s of your business. You need to figure out your brand’s core values, tone of voice, goals, competitors, and your differentiating characteristic. By consciously making these brand decisions, you can actually control how your audience feels about your brand with their emotions.

Another core aspect of brand strategy is crafting a target audience profile. This will make clear exactly the type of person you are trying to reach, which will make your marketing so much easier.

Pinpointing these key aspects is what will shape your brand into who it is deep down- and in turn, give you actionable steps you can take to transform into the unique, stand-out brand that you want to achieve. Your audience will see your brand as a reflection of themselves that understands them on a deep level because of your effective brand strategy.

CUSTOM BRAND DESIGN

Do you think your DIY logo from Canva will make your business stand out? Probably not. Don’t get me wrong, it’s fine to DIY your business if you’re just starting out and don’t have the budget. But as soon as you can do it, it is 1000% worth it to invest in strategic branding that is custom to you. Let me explain why:

People can spot a cheap logo from a mile away. And branding isn’t just a logo- it’s an entire visual identity system that you use in every aspect of your business. There are typography choices, color palettes, logo variations, photography styles, and other branded elements that need to be thought out and are all essential to your brand identity.

You want your audience to have a custom, branded experience every time they interact with your business- this can be from your website and social media all the way to your product design and thoughtful packaging. Your audience will recognize the time and thought that went into it which will make you appear as an instant professional in your industry.

Every professional brand and business has had a completely custom brand strategy & identity created for them.

Investing in branding is taking your business seriously.

COMMUNICATION THROUGH DESIGN

Brand design is an incredibly effective form of communication. Through design, you can create specific moods, feelings, emotions, and information for your audience to experience. It’s a visual language that is extremely powerful in communicating what you want to say to your audience.

So, what information are you trying to convey to your audience? Having both strategic written and visual communication are the meat & potatoes to your stand-out business.

Want some help in developing your brand strategy & design? Let’s chat!