This brand identity project with Back East Brewing Co. was a nostalgic journey home.

We reimagined their brand by blending their classic New England charm with a fresh, modern touch.

From the iconic small-batch brews to the cozy taproom vibes, we crafted an experience that feels like sipping a cold one on a warm summer day, surrounded by old friends.

This transformation honors their legacy while inviting a new generation to “find their way back” to the heart of New England. 🍻🌲