Pony Up Coffee Co. is a local woman-owned coffee company in Scottsdale, AZ. 🌵They are the first zero-emissions roaster in Phoenix! Alex, the wonderful woman who runs Pony Up, also runs Chin Up Donuts - a scratch-made brioche donut shop. She and her sister Sam created Pony Up as a way to work together, combining passions and using sustainably sourced beans. What we created was a branding system that can be used to scale her company, to wholesale, merchandise, Phoenix and beyond.
SERVICES
— Identity System
— Brand Guidelines
— Typography & Color
— Packaging
These colors are inspired by the feminine side of the Arizona desert.
We created a warm, friendly, and welcoming feel with this color palette.
